The Live Campaign


The Live Campaign is a 3-year spiritual journey to seek God’s heart to answer the question,

“How can we most effectively and efficiently mobilize all people to live as Jesus followers?”


Highland Park’s Roots

1944 // Highland Park Baptist Church is birthed by a small group of people from Okalona Baptist Church.

1944 // HPBC purchases “The Silver Slipper” nightclub as a meeting place for worship on West 6th Street in Muscle Shoals.

1959 // HP’s first worship center is complete.

1973 // HP builds a gym, complete with a roller staking rink on the upper level.

1991 // A new worship center is completed, seating approximately 500 people, along with educational space and offices.

2003 // A new preschool and children’s building is completed.

2014 // Highland Park Baptist Church relocates to its current campus on South Wilson Dam Road.

2019 // “The Live Campaign” is launched to prepare us for future growth and ministry.



At the heart of “The Live Campaign” is the idea of “effectively and efficiently mobilizing all people to live as Jesus followers.” The gospel is not just something God does for each of us; the gospel is something we “pay forward” until Jesus returns. Living as a Jesus follower means we surrender our lives to making God first in every area, obey what He tells us, and trust Him with the result.



How will we see all of these God sized dreams come true?


“The Live Campaign” is an opportunity for all of us to seek the Lord and trust Him to speak to us. As He speaks to us, we are to respond in obedience. The process of hearing from God regarding your investment and involvement in the “The Live Campaign” is an exciting one because it will ultimately lead to deeper dependence on Him. Through prayer, creativity, and sacrifice, investing in the “The Live Campaign” is possible for everyone! Use the ideas and the creative giving tool on this page to help you as you seek the Lord.



Use the calculator below as you begin to consider what you can give to the Live Campaign. Use the sliders to set amounts. Scroll to the bottom to see the total of the amounts added up to see the amount of impact you can have in the Live Campaign.



My Commitment to the Live Campaign

Name *
Make Check Payable to Highland Park Baptist Church or give online at For first time setup of online giving, text "hpbaptist" to 77977.
Commitment to give over the next 3 years:
What monetary amount would you like to give
How often would you like to give the above amount.


What is the purpose of “The Live Campaign”?

“The Live Campaign” is a three year spiritual journey to seek God’s heart in answer to this

question: How can we most effectively and efficiently mobilize all people to live as Jesus


A big part of this journey is a distinct stewardship emphasis, over and above our regular giving, to significantly lower our debt. By reducing our indebtedness as a church, we will free up more resources “For the Shoals,” “For the World,” and “For the Future.”

So, is this just a spiritual way of saying we need more money?

No. It’s an opportunity for all of us to evaluate our attitude toward generosity. We will be asking the Lord to align our attitudes about our “stuff” with His purposes for the world around us. As in many things, growing in the Lord is something we do intentionally. “The Live Campaign” will focus on God’s heart for a world that desperately needs a Savior, and on His intent to make us more like Jesus. It’s an invitation to see generosity the way Jesus sees it, not just financially, but with our time, with our skills, and with our lives.

What will our financial goal be?

We are praying that the financial emphasis portion of “The Live Campaign” will result in an additional $2 million in revenue over the next three years.

What happened to the “GO Celebration?” Won’t this affect our direct missions giving for 2019?

The GO Celebration will return next year. And yes, the direct missions giving that is highlighted at the GO Celebration could potentially be affected. To offset this, we are first asking that everyone who has already made a commitment to give to missions from last year’s conference would continue that commitment in 2019-20. Secondly, we will take 10% of the initial offering and earmark it specifically for local mission projects. We believe that these two steps will ensure more than adequate funding for mission projects for the coming year.

What are “Vision Gatherings?”

The Vision Gatherings are key portions to the success of the “Live Campaign.” At these meetings, we’ll share a meal, plus you’ll have the opportunity to participate more fully in the conversation of how to join in God’s activity at HP. We believe that every member and attender at Highland Park will benefit greatly by attending one of these five dinners. Dates and times for the Vision Gatherings are:

Sunday, February 24 // 6 pm

Thursday, February 28 // 6:30 pm

Sunday, March 3 // 6 pm

Tuesday, March 5 // 6:30 pm

Thursday, March 7 // 6:30 pm

You must reserve a spot by registering online at Childcare is provided for children younger than 12.

What would be a “win” for “The Live Campaign”?

1. To invest in our future by significantly paying down debt.

2. To deepen our investment in local mission initiatives.

3. To strengthen our national and international mission relationships, both with human resources and financially.

How will I give toward my financial pledge?

Gifts can be given weekly, monthly, annually or through a one-time gift. You may give by using the offering envelopes or our online option with Pushpay (sign up for Pushpay by texting “hpbaptist” to 77977).

Campaign Dates:

2/24 - “The Live Campaign” Kickoff

3/10 - An evening worship gathering with special guest Johnny Hunt at 6 pm

3/13 - Prayer Gathering at 6:30 pm

3/17 - Commitment Sunday

4/7 - Celebration Sunday